Central European Tourist Summit (CETS), the first large tourism B2B exchange in Central Europe, will take place at the Zagreb Fair in May 2019, bringing together over 400 industry professionals from 30 countries.

Growing tourist demand for Croatia and other Central European countries is an excellent opportunity for development and creating added value in the regional tourism industry, including through business cooperation with clients from all over the world who are expected to come to Zagreb next spring, the event’s organiser Lu Buchanan told the Croatian news agency, Hina, in an interview.

Its purpose is to show clients from all over the world what the tourism industry in Croatia and Central Europe offers now, as well as its future potential. The increasing quality of services in the last few years is creating new business opportunities in which service providers can generate greater profits, Buchanan said.

The CETS Zagreb will encompass almost all segments of the tourist trade, including adventure, sport, business and culture tourism, golf, recreation, yachting, gastronomy and others.

In addition, participants will be able to hear about new trends, obtain business advice and attend the presentation of the first Central European Tourism Awards, Buchanan said.

The show is being organised by Buchanan’s Spanish-based company, Cent Euro Fairs SL, which has been organising business tourism events on growing markets for 25 years.

Buchanan said she believed that the CETS Zagreb will help attract more foreign tourists to Croatia and this part of Europe through the direct effects of contracts for tourist visits from around the world, which are expected to be seen already in 2019.

The CETS Zagreb is also focused on bringing a large number of foreign tourists to the region by connecting key regional tourism entities with professionals from the most important foreign markets, especially from remote markets such as the United States, Australia, and Arab and Asian countries. Those markets, despite the growing tourism in Central Europe and the rising popularity of Croatia, still do not know much about countries in this region and their tourist trade, and we are trying to change, Buchanan said.

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