The year 2020 will be a watershed for Croatian tourism because of a reform of the system, Croatia's Council of the EU presidency and participation in Expo Dubai, the state secretary at the Tourism Ministry, Tonci Glavina, said at a Croatian National Tourist Board (HTZ) meeting earlier in the week.

The meeting decided on a 2020 public call for the “Sporting Croatia” project as well as on cooperation in the filming of a show for the Chinese market. It also endorsed a draft agreement on the promotion of Croatian tourism during the EU presidency in the first half of 2020.

Glavina said that and participation in Expo Dubai in the second half of the year were excellent opportunities for Croatia to present its business and cultural products. “That’s why next year we wish to put special emphasis on all the best that Croatia offers, linking different business and cultural segments to present them in the best way possible.”

HTZ director Kristjan Stanicic said the meeting also discussed promotional guidelines and activities in 2020.

The 2020 “Sporting Croatia” project envisages special forms of marketing and PR cooperation as part of sporting projects and events which position Croatia as an attractive year-round tourist destination and which strengthen the national tourist brand.