The Croatian Tourist Board (HTZ) has launched a new campaign, called "Croatia - Winter Wonderland," to promote the winter beauty of Croatian destinations and tourism-oriented products such as local cuisines and wines, culture, and wellness, the HTZ announced on Monday.

The campaign will run until January 10, 2022 and will cover 14 foreign markets: Germany, Slovenia, Austria, Poland, the Czech Republic, Slovakia, Hungary, Italy, the Netherlands, France, Great Britain, Belgium, Sweden, and Norway. It will be conducted via social networks, including Facebook, Instagram, Twitter, TikTok and Pinterest, using the tags #CroatiaWinterWonderland and #MagicalCroatia.

“The promotional campaigns we conducted this year have positioned our country as a high-quality, safe and well-prepared destination. That we were very successful in this was confirmed by the European Travel Commission, which highlighted that the Croatian National Tourist Board was the most active European tourist organisation on the portal and social networks Visit Europe during its autumn campaign, and as such, a great example to tourist organisations in other countries,” HTZ director Kristjan Stanicic said.

The winter campaign will also focus on the Christmas markets in Croatia, and will include traditional recipes and customs, and the best locations for taking winter photos.

If epidemiological conditions in the country and in the key markets allow, the HTZ will organise a trip for international influencers to Rab island, Plitvice Lakes National Park, Zagreb and Dubrovnik to experience the winter magic in these places for themselves.