Luxembourg-based United Media is expanding its news brand N1 to the Slovenian market, where a news portal will soon be launched.

N1, the first regional news channel and CNN’s exclusive partner in this part of Europe, launched in Bosnia and Herzegovina, Croatia, and Serbia in 2014. Expanding this brand, which gained great credibility in all countries where it is active, is the next logical step.

“N1, Adria region’s CNN affiliate, has positioned itself over the past six years as a professional, independent, and responsible news channel with top ratings in all countries in which it has been launched. Thanks to its high journalistic standards, we believe it will be recognized as a trusted news source in Slovenia as well, and will soon become the readers’ first choice,” said Aleksandra Subotic, United Media CEO.

“We are convinced that, due to our great international experience, but also our cooperation with CNN and ENEX, we will contribute to the development of media scene in Slovenia,” Subotic added.

Slovenian N1 news portal will be led by an experienced journalist and editor Katja Seruga.

“N1’s arrival (to Slovenia) gives me hope that journalism in Slovenia will grow stronger. That is the main reason I accepted this challenge. N1, already a well-established media brand abroad, promotes high editorial and journalistic standards, and I believe it will do the same in Slovenia,” Seruga said.

Seruga will have full support of N1’s international editorial board in Luxembourg, which includes top professionals from the world of media. Among others, the editorial board consists of journalists with years of experience working in international media, such as former BBC World Service Group director Peter Horrocks and ENEX managing director Adrian Wells.

N1 Slovenia news portal will be launched in the first half of 2021, with a team including some of the most respected names in Slovenian journalism.

Within United Media, the leading sports channel Sport Klub and the Cas Media agency are already present in Slovenia. The company’s portfolio includes more than 30 TV channels, five national broadcasters and 10 web portals.