The Croatian Tourism Board (HTZ) has launched cooperation with leading global travel platforms Lonely Planet and Culture Trip to provide the latest information on Croatian holiday destinations and tourism services in eight European markets.

“Cooperation with such important global travel platforms, which are followed by nearly 20 million unique visitors a month, is important in promoting Croatian tourism and travel destinations. This will give us additional visibility in key European markets from which we expect the largest number of visitors this year,” HTZ director Kristjan Stanicic said in a statement on Monday.

Cooperation with the Lonely Planet platform, which is visited by 11.5 million unique visitors a month and has about 32 million views a month, will cover the United Kingdom, Germany, Italy, Poland, the Netherlands, Belgium, and France. The focus will be on the culture and gastronomy of the continental regions of Slavonia and Baranja, Croatian nature parks, the southern island of Brač, and the coastal city of Zadar.

Cooperation with Culture Trip, which attracts about 18 million unique visitors a month and has about 8.1 million followers,  will focus on cycling, rural tourism, boating, island hopping, and cultural landmarks.