The Croatian Tourism and Sports Ministry will in February launch the "Safe stay in Croatia" campaign, which will include a label that will inform domestic and foreign visitors that COVID-19 health and safety protocols are in force in Croatia, Minister Nikolina Brnjac has said.

Apart from tourism facilities, other sector stakeholders such as airlines, petrol stations and cultural and natural attractions, will also be able to display the label.

The label will include a link to a special website to be launched as part of the campaign and the health and safety protocols will comply with recommendations by the Croatian Public Health Institute.

The ministry will award the label free of charge and keep a record of businesses that have been given the label as well as oversee the implementation of the protocols.

“Apart from the protocols, important preconditions for good tourism results are also a favourable epidemiological situation, a sufficient rate of immunisation and the perception that a destination is safe. Croatia was recognised in that regard last year and we will continue working on that also in 2021, a year in which the tourism sector will again have to show creativity, adaptability, responsibility and cooperation due to the pandemic,” the minister told Hina.

The new national label builds on the Safe Travels label introduced last year by the World Travel and Tourism Council in order to more easily identify destinations and companies that follow global standard health and hygiene protocols.